About Johnnie Walker Blue Label Ultra
In our quest for your lightest bottle possible, we took our eyesight to a staff of skilled glassmakers. Discovering styles and glassblowing tactics to minimise glass usage devoid of compromising sturdiness.
This new, lightweight bottle is often a thing of exquisite magnificence; but extra importantly, it demonstrates what is possible In terms of lightweighting glass. We'll keep on implementing these learnings throughout our vary, having extra progressive strides as we glance to the way forward for Scotch.”
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Our DRINKiQ programme aims to boost the 'collective consume IQ' by raising general public recognition of the consequences of Liquor and supporting dependable ingesting.
This new, lightweight bottle can be a detail of exquisite elegance; but far more importantly, it demonstrates what can be done In terms of lightweighting glass. We are going to go on applying these learnings across our variety, using far more progressive strides as we look to the future of Scotch.”
We hope that our discoveries could have a favourable impact within the wider market and support find new alternatives for lighter, lessen carbon packaging alternatives.”
Indeed—this collectible version is usually ordered online and transported securely to your door with signature confirmation.
With less than 888 bottles launched globally, each bottle is independently numbered and introduced in the luxury collector’s scenario.
We're below whenever you're able to go ahead and take plunge with Johnnie Walker and learn cocktail recipes, new product or service launches and the most recent from our globe of whisky.
Diageo has mentioned the “Formerly claimed ‘lightest excess weight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo As well as this, Diageo has announced that a royalty-totally free license towards the patent will probably be provided to anybody who needs to affix Johnnie Walker in its mission. Lindley mentioned: “Rather then maintain this new information close to our chest, we’re energized to be offering a royalty-cost-free licence to our granted British isles patent to the world.
We discovered which the lightest, strongest glass bottle you may make website without compromising toughness is actually a teardrop condition.
The expose of Johnnie Walker Blue Label Ultra indicators the model’s determination to innovation, with hopes that the bottom-breaking structure could encourage the greater luxurious, light-weight, and minimal-carbon whisky bottles of tomorrow.
“You'll be able to say It truly is valuable that we’re acquiring ahead from the curve with all the laws. But we’d commenced [Ultra] ahead of [PPWR policies] had been printed,” suggests Lindley, incorporating that it’s critical for Diageo to prioritize because it’s a “significant transform for [all our liquor classes] to become contemplating minimal probable packaging body weight.
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With our committed give attention to presenting lightness across each individual style and design aspect, we introduced a precise lattice stopper, a bamboo body plus a protective transportation box.